Recently, "Yaopai Gift Station", a new intelligent terminal machine launched by the well-known digital media advertising operator XX Media, appeared next to LED screens at several traffic rush points in Shanghai. At the blue "Yaopai Gift Station", subway crowds can receive a free bottle of drink from the machine as long as they enter the code on the machine's screen. The intelligent terminal machine helps the mobile client of XX Media's "Jimei Yaopai" APP to better realize "the user can scan the designated event advertisement from the subway LED, and can receive it from the intelligent terminal machine at close range within 10 meters. Gift" dual-screen interaction. This is one of the signs that XX Media has broken through the traditional outdoor advertising media and stepped into an integrated marketing media platform.
The current information about the "Yaopai Gift Station" has been violently screened on major mainstream event forums, and the scene is extremely hot. Through this online and offline "O2O" closed-loop link, using LEDs, mobile phones, and terminal machines to connect the fragmented time of the subway family, users can not only get free gifts, but also entertain life, why not do it? Netizens expressed their willingness to accept and look forward to more activities. In this regard, unified green tea is also happy to see its success. According to statistics, within 30 days of the event, all the 10,000 bottles of free drinks from the "Yaopai Gift Station" have been collected. "Through this period of activities, our advertisements have not only been seen and memorized by more subway people, but also the new flavored drinks have been distributed more effectively. We are very satisfied with the innovation and effective interaction of the media. We also look forward to larger-scale cooperation in the future," said the relevant person in charge of Uni-President Green Tea.