Recently, "Yaopai Gift Station", a new intelligent terminal machine launched by the well-known digital media advertising operator XX Media, appeared next to LED screens at several traffic rush points in Shanghai. At the blue "Yaopai Gift Station", subway crowds can receive a free bottle of drink from the machine as long as they enter the code on the machine's screen. The intelligent terminal machine helps the mobile client of XX Media's "Jimei Yaopai" APP to better realize "the user can scan the designated event advertisement from the subway LED, and can receive it from the intelligent terminal machine at close range within 10 meters. Gift" dual-screen interaction. This is one of the signs that XX Media has broken through the traditional outdoor advertising media and stepped into an integrated marketing media platform.
The current information about the "Yaopai Gift Station" has been violently screened on major mainstream event forums, and the scene is extremely hot. Through this online and offline "O2O" closed-loop link, using LEDs, mobile phones, and terminal machines to connect the fragmented time of the subway family, users can not only get free gifts, but also entertain life, why not do it? Netizens expressed their willingness to accept and look forward to more activities. In this regard, unified green tea is also happy to see its success. According to statistics, within 30 days of the event, all the 10,000 bottles of free drinks from the "Yaopai Gift Station" have been collected. "Through this period of activities, our advertisements have not only been seen and memorized by more subway people, but also the new flavored drinks have been distributed more effectively. We are very satisfied with the innovation and effective interaction of the media. We also look forward to larger-scale cooperation in the future," said the relevant person in charge of Uni-President Green Tea.
XX Media is a media service advertising company mainly engaged in subway large-screen digital video media advertising, film media integrated marketing and other media advertising businesses. The advertising business of XX Media is centered on subway media and extended by film media and other media forms, providing customers with high-quality media advertising and communication services. The business model of XX Media is market demand-oriented, with digital media network as the carrier, relying on the closed-loop business process system of "from customer to customer", combined with content creativity and emerging digital communication technology, to provide customers with high value-added services. Valued media advertising dissemination services.
From last year's launch of the Kemei Yaopai APP mobile terminal, to the realization of human-computer interactive games on LED screens, to the integrated marketing of the "Transformers 4" movie, and the launch of today's "Yaopai Gift Station", XX Media is making great strides toward Go forward and find a new way to achieve self-breakthrough from traditional outdoor media. XX Media promotes business model and service innovation through technological innovation. In the next two years, XX Media will continue to follow up the development of new technologies and consolidate the company's leading technological advantages, including naked-eye 3D technology, trigger dynamic media playback technology, special-shaped LED, LED display expansion equipment automation control, touch or Somatosensory interaction, etc.; create diversified media forms, open up a variety of channel resources with a positive attitude of embracing the Internet and movies, integrate its subway LED media, mobile terminals, O2O platforms, and film integrated marketing services to provide 360-degree integrated marketing for brands new mode.
Mr. Gao Jingdong, chairman of XX Media, said: "In recent years, the sluggish economic situation has caused many companies to reduce their advertising expenses, but this has also become an opportunity for more powerful and innovative media companies to win new customers. In the advertising budget Under the limited premise, advertisers pay more attention to the actual communication effect, and will choose to invest more funds in more valuable communication channels. XX Media constantly pursues innovation, and strives to create a flexible and active digital communication platform, combined with multimedia forms, Aims to provide our clients with one-stop integrated marketing planning."